Pietro Ambrosioni brings a wealth of experience to the motorcycle industry, with a background in motorsports journalism and professional photography. His career in the industry spans over three decades, beginning in 1989.
“In the past 35 years, I’ve done just about everything one could imagine in this industry. I started out racing motocross at the local level, turning my passion into a profession as a journalist and professional photographer for the AMA Supercross series in the United States. My work has been published in magazines globally, reaching audiences across Europe, the US, Asia, South America, and Africa.
However, my expertise extends far beyond writing compelling stories and capturing striking images. What truly sets me apart is my deep understanding of the motorcycle market and the extensive network I’ve built over the years. My experience covers every corner of the industry: from street rep to dealership manager, product developer to manufacturing inspector in Asia, from sales and marketing director to head of global communications for one of the largest and most successful groups in the industry.
This is who I am. When it comes to motorcycles, I can genuinely say, ‘Been there, done that.’” – Pietro Ambrosioni